Legal

Privacy Policy

How we collect, use, and protect your personal data — written plainly, without jargon.

Last updated: April 2, 2026
Version 1.0
Singapore PDPA compliant
1

Introduction

ScaleASEAN ("we," "our," or "us"), a trading name of HHH Holdings Pte Ltd, is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit scaleasean.com, use our services, or interact with us.

This policy complies with the Singapore Personal Data Protection Act 2012 (PDPA) and other applicable data protection regulations in the ASEAN region.

Plain-English summary

We only collect what we need to serve you. We never sell your data. You can ask us to correct, access, or delete your data at any time.

2

Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, company name, job title
  • Business Information: Company size, revenue, services offered, and operational details when completing assessments or requesting consultations
  • Communication Data: Information in emails, phone calls, or messages you send to us
  • Booking Information: Calendar availability and meeting preferences when scheduling consultations

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, referring website
  • Device Information: Device type, screen resolution, language settings
  • Cookies: Small data files stored on your device — see Section 8 for details
3

How We Use Your Information

We use your personal data for the following purposes:

  • Service Delivery: To provide consulting services, assessments, and respond to your enquiries
  • Communication: To send you information about our services, respond to questions, and provide support
  • Business Operations: To improve our website, services, and client experience
  • Marketing: To send you relevant content, updates, and promotional materials — you can opt out at any time
  • Legal Compliance: To comply with legal obligations and protect our rights
  • Analytics: To understand how visitors use our website and improve functionality
4

Legal Basis for Processing (PDPA Compliance)

We process your personal data based on one or more of the following grounds:

  • Consent: You have given clear consent for specific purposes, such as newsletter subscriptions or marketing communications
  • Contract Performance: Processing is necessary to fulfil our service agreement with you
  • Legitimate Interests: Processing is necessary for legitimate business interests, including improving services and fraud prevention
  • Legal Obligation: Processing is required to comply with applicable legal requirements
5

Data Sharing and Disclosure

Our commitment

We will never sell your personal information to third parties — full stop.

5.1 Service Providers

We may share your data with trusted service providers who assist us in operating our business:

  • Email Services: Microsoft 365 for business email communication
  • Calendar Services: Microsoft Bookings for scheduling consultations
  • Web Hosting: Netlify for website hosting
  • Analytics: Website analytics providers (if implemented)

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights and safety.

6

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

Data Type Retention Period
Client Information Duration of business relationship + 7 years (legal and tax compliance)
Assessment Data 2 years, or until you request deletion
Marketing Data Until you unsubscribe or request deletion
Website Analytics Typically 12–24 months
7

Your Rights Under the PDPA

Under Singapore's Personal Data Protection Act, you have the following rights:

A
Access

Request a copy of the personal data we hold about you

C
Correction

Request correction of inaccurate or incomplete data

W
Withdrawal

Withdraw consent for data processing at any time

O
Opt-Out

Unsubscribe from marketing communications at any time

D
Deletion

Request deletion of your data, subject to legal retention requirements

P
Portability

Request your data in a machine-readable format

To exercise any of these rights, please contact us via our booking page or LinkedIn. We will respond within 30 days.

8

Cookies and Tracking

Our website may use cookies to improve your experience. Cookies are small text files stored on your device.

8.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality and cannot be disabled
  • Analytics Cookies: Help us understand how visitors use our site, so we can improve it
  • Preference Cookies: Remember your settings and preferences between visits

8.2 Managing Cookies

You can control cookies through your browser settings at any time. Note that disabling certain cookies may affect website functionality.

9

Data Security

We implement appropriate technical and organisational measures to protect your personal data:

  • Secure HTTPS encryption for all website communications
  • Access controls and authentication for internal systems
  • Regular security reviews and updates
  • Employee and contractor training on data protection
  • Secure storage of physical and electronic records

No method of transmission over the internet is 100% secure. While we strive to protect your data using industry-standard measures, we cannot guarantee absolute security.

10

International Data Transfers

Your data may be transferred to and processed in countries outside of Singapore for service delivery purposes. When we transfer data internationally, we ensure adequate protection through:

  • Data processing agreements with all service providers
  • Compliance with PDPA cross-border transfer requirements
  • Use of reputable international service providers, including Microsoft and Netlify
11

Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately so we can delete it.

12

Third-Party Links

Our website may contain links to third-party websites, such as LinkedIn or external resources. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before sharing any personal data with them.

13

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Updating the "Last Updated" date at the top of this page
  • Sending an email notification if you are a current client or subscriber
  • Posting a notice on our website

Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

14

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please get in touch:

ScaleASEAN — HHH Holdings Pte Ltd

Data Protection Officer: Hitan Mehta

Contact: Please use our booking page or reach out via LinkedIn. We will respond within 30 days.

15

Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Singapore Personal Data Protection Commission (PDPC):

Personal Data Protection Commission (PDPC)

10 Pasir Panjang Road, #03-01 Mapletree Business City, Singapore 117438

Website: www.pdpc.gov.sg  |  Email: info@pdpc.gov.sg

16

Your Consent

By using our website, submitting information through our forms, or engaging our services, you consent to the collection and use of your information as described in this Privacy Policy.

You may withdraw your consent at any time by contacting us via our booking page or LinkedIn.

Effective Date: April 2, 2026
Version: 1.0
Jurisdiction: Singapore (PDPA 2012)
Company: HHH Holdings Pte Ltd t/a ScaleASEAN